Via Mannelli, 79
50136 Firenze (Italy)
Phone +39 069 480 3467 / Store +39 055 093 1000

For over fifty years, Motorama – Firenze has been committed to the safety of all motorcyclists. In 1969, the Senesi family acquired the Moto Guzzi dealership where Beppe worked as an employee.

From that moment, a journey began that led the Florentine business to a growing specialization in the "two-wheel" clothing sector, with a particular focus on motorcyclist protection.

A journey that has seen Motorama closely connected with the leading companies in the international landscape, with Dainese at the forefront, a brand with which it has earned the coveted title of the most well-stocked center in Italy.

This privileged relationship with various manufacturers has also allowed for an almost total availability of technical garments, assistance, and staff expertise.

THE STORE

Today, from being a small family-run shop, Motorama has transformed into a company with qualified and specialized staff in technical clothing, accessories, and spare parts. The exhibition space is about 1,500 m² and spans across 3 floors of a Liberty-style building located just a few minutes from the Firenze Sud exit (see "Where we are"). One entire floor is dedicated to helmets and footwear, and another equally large space is dedicated to technical clothing, including the off-road section. Expertise and courtesy always available. For over 50 years, Motorama has been dressing you and your motorcycle!